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What is the Alabama Farm Center?

Alabama Farm Center will be a regional destination benefitting all Alabamians by supporting agriculture, education, economic development and tourism. It will Keep Alabama Working by creating jobs, generating revenue and developing future leaders. 

  • It will be a state-of-the-art facility for agricultural and community-based events

  • It will provide a central venue for all communities to access in Alabama

  • It will bring a positive economic impact to the local area, as well as Alabama

  • It will help advance agriculture education in Alabama

Tell me about the location.

  • From Birmingham: 22 Miles

  • From Warrior: 3 Miles

  • From Cullman: 30 Miles

  • From Huntsville: 81 Miles

  • Direct interstate access

  • 400-acres for Farm Center development

  • Currently a publicly owned site

  • Additional acreage for future development and economic impact

  • Alabama’s most iconic farm site

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How will this impact Alabama?

  • $2.2 billion in direct spending

  • $95-$100 million in direct tax revenue to the state over 20 years

  • Creation of 850 direct and indirect jobs

  • Become a must-see destination for the state

When completed, this facility will be the premiere site for our state. It will bring attendees from all over the Southeast and beyond to north-central Alabama.

COMPETITIONS
CONCERTS
EVENTS
EDUCATION
RODEOS

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The Agriculture Exhibition Center Corporation (AECC)

​On Feb. 20, 2025, the Alabama Senate confirmed the AECC, following the Legislature’s passage of a bill last year, establishing the Center’s governance structure. Members are:

  • Jimmy Parnell, Alabama Farmers Federation, appointed by Gov. Kay Ivey

  • Ralph Williams Jr., Alabama Power, appointed by Ivey

  • John Starnes, DeKalb County farmer, appointed by Speaker of the House Nathaniel Ledbetter, R-Rainsville

  • Thomas Ellis, Lowndes County farmer, appointed by Commissioner of Agriculture and Industries Rick Pate

  • Dr. Barrett Vaughn, Tuskegee University, appointed by Pate

  • Joe Lambrecht, Elmore County farmer, appointed by Lt. Gov. Will Ainsworth, and

  • Brad Fuller, Jefferson County farmer, appointed by the Jefferson County Commission.

Officers of the AECC board are Parnell, chair; Ellis, vice chair; and Williams, secretary-treasurer.

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The Alabama Farm Center at Hallmark Farm will accommodate a wide variety of uses such as livestock and equestrian competitions, rodeos, family entertainment shows and concerts.

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