


What is the Alabama Farm Center?
Alabama Farm Center will be a regional destination benefitting all Alabamians by supporting agriculture, education, economic development and tourism. It will Keep Alabama Working by creating jobs, generating revenue and developing future leaders.
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It will be a state-of-the-art facility for agricultural and community-based events
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It will provide a central venue for all communities to access in Alabama
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It will bring a positive economic impact to the local area, as well as Alabama
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It will help advance agriculture education in Alabama
Tell me about the location.
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From Birmingham: 22 Miles
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From Warrior: 3 Miles
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From Cullman: 30 Miles
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From Huntsville: 81 Miles
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Direct interstate access
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400-acres for Farm Center development
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Currently a publicly owned site
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Additional acreage for future development and economic impact
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Alabama’s most iconic farm site


How will this impact Alabama?
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$2.2 billion in direct spending
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$95-$100 million in direct tax revenue to the state over 20 years
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Creation of 850 direct and indirect jobs
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Become a must-see destination for the state
When completed, this facility will be the premiere site for our state. It will bring attendees from all over the Southeast and beyond to north-central Alabama.

COMPETITIONS
CONCERTS
EVENTS
EDUCATION
RODEOS

The Agriculture Exhibition Center Corporation (AECC)
On Feb. 20, 2025, the Alabama Senate confirmed the AECC, following the Legislature’s passage of a bill last year, establishing the Center’s governance structure. Members are:
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Jimmy Parnell, Alabama Farmers Federation, appointed by Gov. Kay Ivey
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Ralph Williams Jr., Alabama Power, appointed by Ivey
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John Starnes, DeKalb County farmer, appointed by Speaker of the House Nathaniel Ledbetter, R-Rainsville
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Thomas Ellis, Lowndes County farmer, appointed by Commissioner of Agriculture and Industries Rick Pate
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Dr. Barrett Vaughn, Tuskegee University, appointed by Pate
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Joe Lambrecht, Elmore County farmer, appointed by Lt. Gov. Will Ainsworth, and
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Brad Fuller, Jefferson County farmer, appointed by the Jefferson County Commission.
Officers of the AECC board are Parnell, chair; Ellis, vice chair; and Williams, secretary-treasurer.

The Alabama Farm Center at Hallmark Farm will accommodate a wide variety of uses such as livestock and equestrian competitions, rodeos, family entertainment shows and concerts.
